Strategy before activity.

Understand the business, the audience and the real challenge. Stakeholder interviews, audits, competitive read.

Build the strategy, messaging and direction. Positioning, EVP, content pillars, channel roles.

Develop content, experiences and creative concepts — bilingual, on-brand, built for the platform it lives on.

Launch across the right channels, internal and external, with the sequencing that gives the message a chance.

Handle day-to-day execution: publishing, community management, event coverage, approvals.

Track performance and identify opportunities. Monthly reporting that says what to do next, not just what happened.

Improve continuously — and feed the learning back into strategy. The loop closes here and starts again at Discover.