Feker
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META & X Management

Strategic brand channels, planned and run as one loop.

We run META and X as strategic brand channels — planning, creativity, daily management and performance analysis in one loop.

Plan
Social strategy
Content pillars
Monthly calendars
Create
Campaign concepts
AR/EN copywriting
Reels & short form
Manage
Publishing
Community
Event coverage
Optimize
Monthly reporting
Performance analysis

Social media management is usually sold as volume: a number of posts per month, delivered on a calendar. That model produces activity and very little brand.

The alternative is treating Meta and X as brand surfaces. Fewer posts, made properly, in a voice that is recognisably yours, measured on what they build rather than how many went out.

For MENA audiences that also means writing natively in Arabic rather than translating from English afterwards. Translated social copy reads as translated, and audiences notice immediately.

What's included

  • Channel strategy for Meta and X, including what each is actually for
  • Content pillars and a recognisable brand voice in Arabic and English
  • Always-on production — key visuals, copy, occasion campaigns
  • Community management and response handling
  • Reporting against brand and engagement outcomes, not vanity metrics

Who it's for

  • Brands posting consistently but seeing nothing compound
  • Companies whose social looks different from everything else they publish
  • Teams running Arabic and English channels that have drifted apart
  • Organisations with occasion-heavy calendars — Ramadan, national days, awareness months

Common questions

How often should a brand post on social media?

There is no universal number. Posting frequency should follow what a brand can sustain at a consistent quality. Fewer, better posts in a recognisable voice build more than a high-volume calendar filled to hit a target.

Should social media content be written in Arabic or English?

Both, written natively rather than translated. Translated social copy reads as translated, and MENA audiences notice immediately. Feker writes in each language directly.

What is the difference between social media management and social media marketing?

Management covers the ongoing running of channels — strategy, content, community and reporting. Marketing usually refers to paid promotion. Feker focuses on the organic brand-building side.

Let's talk about META & X Management.

A 30-minute discovery call. We listen, ask hard questions, and come back with a direction — not a pitch deck.

Book a discovery call →