Employer Branding & LinkedIn

Attract talent. Engage employees. Build advocates.

Employer branding is the story people hear about working with you — and the experience employees share after joining. We define it, communicate it and activate it.

Strategy

Employer brand strategy
EVP development

Content

Employee stories
Thought leadership

Activation

Employee advocacy
Content calendars
Community management

Performance

Analytics & reporting
LinkedIn workshops
Profile revamps

Employer branding is the work of making an organisation legible as a place to work. It covers what you promise candidates, what employees actually experience, and whether those two things match closely enough that people stay.

Most companies already have an employer brand. It is simply being written by other people — on Glassdoor, in group chats, and in what former employees tell their friends. The work is deciding to author it deliberately instead.

In MENA specifically, the gap tends to be language and leadership visibility. Careers content exists in English while the candidate pool reads Arabic, and executives publish nothing, so the company has no human voice. Both are fixable.

What's included

Employee value proposition — what you offer and what you ask in return, written plainly
Leadership voice on LinkedIn, in Arabic and English
Careers content and culture proof that survives contact with reality
An always-on publishing rhythm rather than a hiring-season scramble
Measurement against applications and quality of hire, not impressions

Who it's for

Companies hiring at pace who keep losing candidates late in the process
Organisations whose leadership is invisible on LinkedIn
Employers whose careers page reads nothing like the job
HR teams asked to "do employer branding" without a marketing function behind them

Common questions

What is employer branding?

Employer branding is the work of shaping how current and prospective employees see an organisation as a place to work. It covers the employee value proposition, leadership voice, careers content and the proof that backs those claims up.

Why does employer branding matter?

Candidates research an employer before applying, and employees compare their experience against what was promised. A clear employer brand attracts better-matched candidates and reduces the gap between promise and reality.

Does Feker manage LinkedIn for companies?

Yes. Feker builds and runs LinkedIn presence for organisations and their leadership, including content strategy, editorial in Arabic and English, and an always-on publishing rhythm.

Let's talk about Employer Branding & LinkedIn.

A 30-minute discovery call. We listen, ask hard questions, and come back with a direction — not a pitch deck.

Book a discovery call →